By wise baristas
The best cafés serve coffee with a smile. That is, in my honest opinion, the best “coffee origin” we can offer our customers. Let’s use the smile to redefine what speciality coffee means to our customers, and we can then use the café as a stage to give the word the meaning we believe it deserves.
As a wise hospitality person once said, “Customers may forget what you said, but they’ll never forget how you made them feel.” Be ready for the question, “WTF is speciality coffee?” and answer it with a smile, and the future of the industry will be much brighter.